About the Author

Michael is a freelance writer specialising in interactive media and marketing. He was head of content for Digital Doughnut between 2012 and 2016, and during that time edited the European channel of Adobe's CMO.com website.

Before that he was editor of New Media Age, the UK's leading news publication for interactive business from 2000 to 2007, and its editor-in-chief from 2007 to 2011. He has written widely about the sector, is a regular speaker in the media and at conferences, and has lectured on the future of advertising and publishing at the London College of Communications.