# Welcome to the Customer Acquisition Platform

We built the DX platform to help some of the world’s biggest businesses solve their demand generation problems and acquire their future customers. That’s why we’re confident that we’ve got the solution to all your challenges.

### **Trusted by**

## Take a peak under the hood

Discover how the Demand Exchange Customer Acquisition Platform accelerates performance and sales revenue

[Find out more](/content/platforms/dx-engine/index.html)

### Content and resource hubs

- AI-powered indexing means more relevant search results and better content discovery  
- Display auto-generated read times for gated content, to establish trust and increase conversions  
- Geo-fence resources, controlling how content is delivered at a country or regional level

## Automated landing page creation

- Engaging, on-brand landing pages are auto-generated from your assets, so they’re native to your site  
- No more relying on IT or tech teams to support your campaigns  
- Saves time, effort and resource; reduces campaign lead-times, means campaigns are easily scalable while in flight

## Frictionless forms

- Verify email and phone numbers in real time, improving the quality of the data you collect  
- Remove need for manual checking, allowing marketing staff to concentrate on other tasks  
- Capture consent with GDPR/CCPA-compliant opt-ins

## Smart widgets

- Target companies or individuals visiting your site with relevant messaging and content  
- Control promotion of content geographically  
- Increase relevance through contextual and behavioral targeting

## Smart banners

- Create a personalized experience to target visitors  
- Highlight and promote relevant offers  
- Generate more leads and inquiries

## Smart tracking

- Creates campaign tracking links  
- Attributes leads to channels and third-party publishers  
- Enables performance optimisation and benchmarking

## Verification and validation

- Automates matching and validating of leads against your qualification criteria or account-based marketing (ABM) lists  
- Allows you to identify leads with a higher propensity to convert  
- Improves ROI, increases reliability of reporting and forecasting

## Lead Management and compliance

- Manages consent, permissions, and opt-ins  
- Appends full contact and engagement history  
- Links contact data with audit trail of how and when consent was gained

## Integrations

- APIs allow integration with CRM, marketing automation and business platforms  
- Means seamless delivery of leads in appropriate file format, so no more manual uploads  
- Removes risk of human error when importing lead data

> “They are my trusted go-to partner on building comprehensive demand generation and relevant content for our customers”  
> **_Lead Product Marketing Manager, Adobe_**