The technology, content and expertise to identify and acquire your next ideal customer
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We have the tools
DX adds rich features and functionality that promotes your content and converts visitors into sales-ready leads.
- Presents highly relevant content
- Converts engaged visitors into leads
- Delivers verified and validated leads
DX creates content that engages and resonates with prospective buyers across the customer journey.
- Create awareness and generate demand
- Convert prospects into sales opportunities
- Educate and retain your best customers
DX provides the platform, skills and expertise to manage end-to-end demand and lead generation campaigns.
- Optimize channels to deliver revenue
- Recruit publishers to promote your message
- Measure and attribute leads to their source
B2B buyers are now up to 70% of the way through researching a purchase before they contact a sales person.
We have the answers
- We need the skills or resources to generate a sufficient volume of high-quality leads
Challenge
- Demand and lead generation skills are in short supply
- We struggle to attract the required level of talent into our business
- The risk of hiring staff without the requisite skills is increasing
Solution
We provide the skills, knowledge and experience to ensure successful lead-generation campaigns
Less cost and risk of employing an internal team
Our team becomes an extension of your marketing team, bolstering capabilities
The consistency of lead data quality needs to be improved
Challenge
- Publisher data is, at best, 50% accurate and lacks any level of validation and profiling
- Sales time is wasted on poor quality leads that don’t match the buyer criteria
- Data isn’t reliable enough to provide accurate sales forecasts
Solution
Email addresses and phone numbers are verified in real time
Lead data is enriched, adding 16 data points, including social links and firmographic data
Leads are scored against qualification criteria and ideal customer profiles
My site is owned by IT and isn’t agile enough
Challenge
- It can take months for pages to be added to our websites
- Messaging and positioning are often out of date by the time the content is ready to be marketed
- Our content management system isn’t agile enough
Solution
Easy set-up for your IT team, requiring less than 5 mins of effort
Auto-generated content hubs, resources directories, and landing pages
Once set up, no further support is required
We know what our next best customer should be, but we struggle to reach them
Challenge
- Sales are struggling to reach prospects as they continue to work from home post-Covid
- Some of our traditional channels, methods and processes no longer work
- The buyers’ customer journey has fundamentally changed
Solution
Identify buyers at an earlier stage in their customer journey
Capture data of interested buyers to deliver to sales for follow-ups
Enrich and validate data against customer profiles and personas
Our content isn’t easily discoverable and could be better presented
Challenge
- Corporate websites aren’t equipped to convert visitors into leads
- They lack easy-to-find and explorable resources or content hubs
- They don’t make content easily discoverable to attract buyers
Solution
- DX enables the creation of content hubs and resources areas on company websites
- AI-powered to create a higher degree of relevance based on behaviour, geographies or displayed contextually alongside articles
- Content can be optimised to target visitors from companies of interest
Helping some of the world’s biggest B2B businesses solve their demand generation problems and find their future customers.
“Demand Exchange supported and challenged our team to push beyond the boundaries of what we thought was possible”
Global Growth Manager, Mitsubishi Chemical Group
Download – More Better Leads Forever
A definitive guide for marketing leaders, packed with pointers, tips and commentary that will accelerate your lead and demand generation practice.